Smart businesses are using the Internet to create a dialogue with their customers and prospects. This can include online ads, social media interaction and more. Done right, these tools can increase business. Done wrong, they can do lasting damage to your reputation.

That’s why if your employees are going to be in direct contact with customers, you need to establish an social media policy. This can help you avoid problems from the beginning.

Website Development Services from Bevier Creative

We offer a full range of website development, from design and coding to analytics, search engine optimization and maintenance. Call for a free quote, at no obligation! 303.985.3564

Why Choose Bevier Creative?

How time flies. It’s been a year this month (April 2010) that Bevier Creative was launched. Since that time the creative pros on my team have completed dozens of projects for satisfied clients, including usability studies for improving existing websites, marketing materials, corporate identities, custom websites, search engine optimization, analytics and more. Our website development portfolio now includes:

In my previous career as editor of Building Systems magazine, I was immersed in the new home building business. Now I have some tips for those of you in the home building or real estate arena. Google has added "home for sale" search features to Google Maps.

Earlier this year, Google expanded this functionality by letting you select "real estate" from the "more" menu. Now Google has launched a much more robust feature. And the best part for you builders or real estate agents out there, you can list your homes for free on Google Maps.

Creating an engaging and informative website that earns you more business, clients and money can seem like an overwhelming challenge. This is especially true when you start wading into the details of what goes where and why. Throw in some assumptions about your clientele (that may or may not be true), an ever-evolving business strategy, and changing communication technologies—perhaps even some inter-office rivalries—and the resulting traffic jam in decision-making can make a Friday evening rush hour on the 405 seem downright peaceful in comparison.

An old friend, let's call her Madge, recently asked me to sit in on a conference call with her company's SEO consultant. Madge signed a two-year contract with this SEO consultant and she wanted my opinion if she was getting her money's worth--because she suspected she wasn't.

Eye tracking software and cameras mounted on a screen can measure where site visitors look when viewing a web page.

Are images effective for communicating with your customers? On home pages and story level pages, eye patterns indicate that text that isn’t precise and images that aren’t information-bearing, rarely attract website visitors' attention.

In usability studies we have performed for our clients, we asked computer users to “read news” on a sample website. This is skewing the results somewhat, since the users in this instance immediately searched for newsy-type bulletins.